Keep Your Online Information Secure Without Destroying Your Budget
More of our information is online than ever before, and with big industry hacks becoming almost commonplace, information security is on everyone’s mind. If you want your customers to consider your...
View ArticleSocial Media Helps Police To Catch Criminals: Should You Worry About Your...
Social media has become a way of life in today’s society. We use it to keep in touch with friends and family, share treasured photos, announce relationship statuses, family and job news, declare our...
View ArticleLoan and Grant Funds Options for Small Businesses
As a small business owner, there are several different reasons that you may need to investigate loan or grant funds. Maybe you’re looking to expand your business in a new direction, or you’ve reached...
View ArticleUse Facebook Business Page to Engage Customers and Boost Awareness
You know all the reasons you should have a Facebook page for your business. Billions of daily users, amazing tools to enhance communication, build in ad options that are actually effective. Almost...
View ArticleWorst Ways to Start a Business
How ready are you to start your business? Have you considered every factor, thought through every scenario, or are you mostly armed with a great idea and faith that the market is going to swing in your...
View ArticleIs Paid Maternity Leave Good For Business Growth
Roughly half of the U.S. workforce is comprised of women, many of them married. For women who get pregnant in the workforce, becoming a new parent can be a daunting undertaking as not all businesses...
View ArticleAre You Marketing? Make Your Content Readable and Useful
There’s a difference between sales and marketing. While sales, even in the most new conceptualizations, is about closing the deal, marketing has more to do with introducing your products to the...
View ArticleStay Cash Solvent In Your First Year Of Business
According to the Small Business Administration, almost 33% of businesses fail in their first two years of operation. While there are many different reasons that a business can fail to get off the...
View ArticleSocial Media is No Longer Optional For Small Businesses
Social media matters! For companies of all types and sizes, having a social media presence can be the difference between success and failure. Most businesses understand that if you wish to reach your...
View ArticleHow Employees Put Your Data at Risk Without Realizing It
In every business, it’s an acknowledged truth that your biggest risk will always be your own employees. Retail businesses see this and focus their cameras at the cashiers, not the customers. Companies...
View ArticleWhy Finding The Right Contractor Is Crucial For Your Business
As a business, whether you own or rent your business space, you will periodically find that you need to interact with contractors. Whether you’re renovating your current space, building out a new...
View ArticleDon’t Write Your Post-Mortem Yet: Turn That Business Around!
Whether you agree with the often-cited 80% failure rate for new businesses, or prefer the SBA’s more optimistic 50% failure rate, the truth is that sometimes you look up from your business and panic....
View ArticleCan You Find Success Through Copying Another Start-Up
It’s a valid question. After all, isn’t that one of the most common things we think when we see some simple product making a fortune? “I could have done that!” So, can we copy another product or...
View ArticleMaintaining Customer Loyalty: It’s Not About Offering the Lowest Price
As a business, it’s easy to fall into the trap of the discount retailer. You know the stores; the ones that offer the “lowest prices anywhere” and train customers to expect less and less and less. This...
View ArticleFive Things a Presidential Campaign Can Teach About Marketing and Branding
As a solopreneur, you’re out there in the trenches by yourself, playing to your loyal base but always looking for ways to broaden your appeal. You’re talking yourself up, differentiating your products...
View Article4 Ways Cloud Technology Can Help Small Business Grow
As a small business in the modern era, you have unprecedented tools at your disposal to make sure that your business grows, succeeds, and develops in the best possible way. Cloud technology is just one...
View ArticleShould You Quit Your Job Without A Solid Business Plan
Every entrepreneur has had that moment; they suddenly realize they have a perfect idea for the business that’s going to make them a millionaire. If they’re working a day job, the urge is to immediately...
View ArticleSmall Business Marketing Ideas That Don’t Suck
When you start looking for ideas to market your small business, it can seem like every suggestion you can find is targeted towards a business that’s much bigger than yours. It’s probably going to be...
View ArticleWorking for Men-Owned or Women-Owned Businesses: What’s The Difference
Over the years, many reports and studies have looked at the differences between men and women entrepreneurs. Some studies have tried to conclude that women are somehow unsuited for the C-suite, while...
View Article5 Important Things Your Prospects Need To Know About You
Let’s face it. Selling isn’t easy, is it? Persuading prospects to become paying customers can often be a challenge. This is especially true when it comes to entrepreneurial selling. Whether you’re a...
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